Today, the founder and CEO of Jetpack Workflow, David Cristello is back with another solo cast to cover another hard topic that permeates the accounting industry - marketing. 

Most firms grow through word of mouth and thrive because they have specialized packages for a particular customer. This is ideal, but after a while, you need to have a system for acquiring new clients on a regular basis. This is achieved through consistent marketing. 

With a reliable flow of new clients each month, you’ll have more accurate forecasting and can measure your capacity and get ahead on a hiring strategy. 

Today’s episode will cover a few tactics for creating a sound marketing strategy.

Today, the founder and CEO of Jetpack Workflow, David Cristello is reflecting on a quote from Marcus Lemonis, host of the reality TV show The Profit. In the show, Marcus would go into small businesses and assess the three P’s: People, Process, and Product.

He’d determine where the biggest issues were and help the owners make corrections. 

Typically, the people (staff) were great, and when they weren’t, it was obvious they needed to go. If this were the case, he’d advise the owners to get rid of them quickly so the rest of your team can perform at a higher level. 

From there, he would assess how to get their products (which were also usually great) out of the door. This led him to a philosophy that resonates with David and many firm owners: “Look at processes before you look at the people.” 

Oftentimes, confusion and lack of growth within your staff isn’t a result of the people, but a byproduct of a bad process. It leads your staff to a lot of wasted time trying to figure out what needs to be done, on top of all of the other work they are trying to complete. Eventually, burnout is the result.

Today, founder and CEO of Jetpack Workflow, David Cristello is discussing a simple tactic that’s easy to implement and can improve profits but is often ignored—raising your prices.

Raising prices is a sensitive topic and plenty of firm owners struggle with when and how to do it. However, if you aren’t evaluating your prices frequently, you are likely underselling your clients.

However when you implement a new pricing strategy, you’ll elevate profits and your client base and have a better work/life balance as you scale.

In this special solocast episode, David Cristello, founder and CEO of Jetpack Workflow and host of the Growing Your Firm Podcast, discusses the ONE THING you need to do right after your busy season.

The Talent Crunch, also known as The Great Resignation, is affecting nearly everyone in the industry. 

The CEO and founder of Jetpack Workflow, David Cristello is addressing the problem in this podcast. He’ll cover solutions for finding, attracting, and retaining a great team. David believes with the right approach, your firm can find success in this area.

Aaron Rubin specializes in financial, estate, and tax planning. With an extensive background in financial services, Aaron takes particular pride in helping his young tech clients make tax-savvy, financially sound decisions about their stock compensation packages. He received a BA in Economics-Accounting-Spanish from Claremont McKenna College. He graduated cum laude from the University of Illinois College of Law and was admitted as a member of the California Bar in 2006. He is licensed as a certified public accountant. In 2009, Aaron also received his CFP® designation.

Aaron started his career in accounting, working at international CPA firm Deloitte, where he focused on high net worth individual income tax returns. He then moved to Abbott Stringham & Lynch — a local CPA firm — expanding his focus to estate and gift tax returns and planning. He has been with WRP since 2009.

Professional BioWRP Wealth is an investment advisory firm that specializes in helping individuals at pre-IPO make decisions about their equity compensation. With their related company WRPTax, they provide an integrated tax and wealth solution.

If you work in a marketing agency, accounting firm (or pretty much any service business), you know how frustrating it is to get information from clients.

Clients avoid your emails for weeks. When they get back to you it spirals into a 57-email trail full of questions and attachments. Even then, only half your questions will be answered and it's not clear which items are still outstanding.

It's a big mess and a colossal waste of time.

That's why we built Content Snare.

It makes gathering info from your clients fast and easy.

Think of it like sending a checklist, where your client can answer questions and upload images all in one place.

If they don’t finish everything in one go, it will send automatic reminders to make sure you get what you need fast.

It’s kind of like hiring a new personal assistant that does all the chasing for you, except you don’t have to pay another salary.

It allows you to get back to higher value work, and at the same time makes the process easy for your clients.

On average, our customers spend 71% less time gathering and chasing content than they did before finding Content Snare.

If you're an:

➡ Accounting firm -> Try Content Snare for client onboarding, monthly queries or end of year documentation.
➡ Digital Agency -> Use it to collect website content, images and copy.
➡ Finance or Insurance broker -> Ask your clients to upload all the documentation you need.

If you're not one of these, don't stress. All kinds of companies use Content Snare, including non-profits, real estate, insurance and many more.

Here's why people love Content Snare

✅ The process is *extremely* easy for your clients
✅ All your client info can be accessed in one secure location
✅ Content Snare fits right into your existing workflow

Check out contentsnare.com or DM me with any questions

I currently teach as an Associate Professor of Accounting, at Valparaiso University, Indiana. My taught courses consist of teaching undergraduate financial accountancy and Managerial accountancy, as well undergraduate Audit and Accounting Information Systems classes.

By way of research I am a Critical Race Theorist who investigates the experience of Black accountants in in the profession. Future research goals include expanding my research to develop critical models and conceptual frameworks of multicultural diversity of accountants in government bodies and accountancy organizations in the United Kingdom and United States.

Christopher Mundon is the CEO and Co-Founder of Little Newt, a company whose goal is to develop and market a truly revolutionary federal income tax automation product.

Leading the team at LittleNewt. LittleNewt is a tax preparation and practice management platform for independent CPA firms that enables real-time integration with their clients’ accounting systems, uses AI and automation to instantly create tax returns, and provides year-round, accurate tax information.

If you’d like to connect with Christopher, you can visit his website, email him at cmundon@littlenewt.com, or send him a text at 512-318-3196.

Tom Wheelwright is a CPA, Founder and CEO of WealthAbility (Tempe, Arizona) and Best-Selling Author of Tax-Free Wealth. Wheelwright is a leading wealth and tax expert, global speaker, and entrepreneur. Tom is best known for making taxes fun, easy and understandable, and specializes in helping entrepreneurs and investors build wealth through practical and strategic ways that permanently reduce taxes.

As a Rich Dad Advisor to Robert Kiyosaki (Rich Dad Poor Dad), Tom frequently speaks at conferences worldwide to entrepreneurs on these topics. His work has been featured in The Wall Street Journal, Washington Post, Forbes, Accounting Today, Investor's Business Daily, FOX & Friends, ABC News Radio, NPR, Marketplace and many more media. http://wealthability.com

Leader in QuickBooks providing Ongoing Services for Accounting, Bookkeeping, Catchup/Cleanup, Cash Flow Usage/Forecasting, and Training Nationwide.

Since launching One 8 Solutions in 2001 and becoming a certified QuickBooks ProAdvisor, I developed a “client first” business attitude — always putting my client’s unique business needs first. Mostly, I am driven to continuously grow and improve my business skills to help my clients grow their business.

Accounting and bookkeeping are two of the deepest levels of understandings of your business, and my team and I value that partnership. Our team seeks to understand the unique nature of your business to achieve improved results. We gather knowledge of your business’s inner working by conducting a detailed assessment. We do not just learn about the expenses and revenue, we also discover what is on the periphery that has a meaningful impact to your business success. For instance, we assess how you acquire your customer base, the systems you use to manage your business, and much more. This manner of gathering information allows us to take a more holistic approach to your accounting needs and give it to you in a timelier way while providing you with meaningful knowledge of the “other half of the story.”

Caring about your business is my business. I will help you sleep more soundly at night, knowing your financial operations are stress-free.

• Jonathan Bello is the highest rated QuickBooks ProAdvisor on the Intuit Find a ProAdvisor in the Boston Market
• 2019 QuickBooks Online Integrations ProAdvisor of the Year (A Top 10 award from Insightful Accountant)
• 2017-2021 Top 100 QuickBooks ProAdvisor by Insightful Accountant
• Member of Intuit's Writer/Trainer Network - published multiple times in the Intuit's Firm of the Future website
• Taught at Scaling New Heights 2018 and 2019 on how to Assess a New Client and Clean Up a QB Online file
• One 8 Solutions is an Intuit Advanced Qualified Solution Provider and authorized re-seller. It allows us to give you the lowest prices on all Intuit software, including QBO, QB Enterprise & Point of Sale, hardware, and related services such as Payroll and Payments (CC & ACH).

Our Focus and Expertise:
✓ Accounting & Bookkeeping
✓ Catch up/clean up
✓ Cash Flow Usage or Forecast
✓ QuickBooks Consulting & Setup
✓ QuickBooks Training

Questions? We'd love to answer them.
◉ Visit our website at www.one8solutions.com
➤ To schedule a free consult - https://calendly.com/tiiu-one8/intro

Jonathan Bello, Owner
One 8 Solutions
☎ 617-332-8522
✉ info@one-8.com

I help businesses scale and grow by implementing efficient business infrastructure, processes and systems. My team and I are experts at creating, documenting and implementing processes and procedures in small/medium size companies. We work with companies that want to scale and expand as well as companies that are gearing up for transition. You can reach me at 503.750.0955 or adi@BizSuccessCG.com

I’m an accountant who puts a smile on the face of small business owners with expert, jargon-free advice they can rely on. I save business owners money, help them maximise profit and cash, and put them in control of their finances.

So why choose me as your Accountant?

• Expertise - I've been doing this for over a decade. I've worked at both the 5th and 6th largest accounting firms, been Partner at another firm and now set up my own firm Raw Accounting...so I've probably seen another business in your situation before.
• Relationships - I love nothing more than getting on the phone or in a room with my client and having a chat about their business. I'm the accountant you can talk to and actually understand.
• Like minded - just like you, I'm a business owner first and foremost. I get your pains and I have a plan to solve them.

But most importantly....

• Passion - I will leave no stone unturned in making sure your business is a success.

So what do you get when you choose me as your Accountant?

• Peace of mind - I'll give you a finance function you can rely on, so you can rest easy.
• Control - I know as a business owner you want to feel in control of your finances. That's why we check in with all our clients at least once a month.
• Fixed fees - because no one wants to feel like the clocks ticking when they pick up the phone to ask a question.
• Email & telephone support when you need it.
• Regular reviews to optimise your tax position and keep it optimised.
• A single point of contact who knows and understands your business

Interested?

📲 Email me: luke.fletcher@rawaccounting.co.uk
📞 Call me: 0118 370 2547
📩 Or just send me a message here on LinkedIn and I'll get straight back to you.

Passionate about innovation and the transformation of the accounting profession. Collaborating to build the future business model of a public accounting firm.

The pioneer and industry expert in applying Lean Six Sigma, Project Management and Constraint Management principles within public accounting firms. 15+ years of experience working in and serving the public accounting profession. Master Black Belt in Lean Six Sigma.

CPA Practice Advisor, 20 under 40 Superstars - 2016, 2017, 2018
Accounting Today Top 100 Most Influential - 2017

I help entrepreneurial accountants create generational wealth and impact, by systemizing how they attract and win the business of their dream clients.

This is accomplished by delivering cutting edge online training material coupled with dynamic coaching experiences and by providing an incredibly high degree of accountability.

After working with thousands of accountants, totaling hundreds of millions of dollars of new revenue billed and collected for my clients, I know what works and what does not in today's fast-paced digital age.

Go to https://dreamfirms.com/ to learn more and begin the process of making your dream accounting firm a reality, today!

Founder of Full Stadium Marketing: A content marketing agency providing strategy, production and promotion to get your message to your audience. Currently serving clients all over the U.S. and Canada.

Working with some pretty great people trying to change the way accounting services are delivered to Canadians.

We're always hiring for a few different roles.

Check out our careers page to find out more.
www.liveca.ca/careers

On a more personal note, here are some pics as we travel North America full time in an RV:
https://www.instagram.com/chaddaviscdn

LEARN TOP ECOMMERCE ACCOUNTING AND CASH MANAGEMENT STRATEGIES ►

When you are running a 7-figure eCommerce business, you need clarity and confidence in your finances in order to make informed business decisions so that you can grow your business.

Many sellers obsess over top-line revenue when they should be obsessing over their profit margins and cashflow.

It doesn’t matter how great your sales numbers are if you are losing money on each order.

Therefore, knowing your profit margins is key to staying in business for the long haul.

Here are 5 actionable strategies for improving your profit margins:

❶ Get clear on your most and least profitable products

❷ Reduce unnecessary operating expenses across the board

❸ Create a strategy for improving profit margins for your least profitable products

➍ Maximize sales from your most profitable products

❺ Get better at inventory management

When you do these right you’ll accelerate your ability to scale to 8-figures and put your business in a better position for a potential exit.

If you are in need of improving your financial literacy, developing efficient and repeatable systems to manage your business finances then:

DM me for a free copy of our Xero toolkit for eCommerce businesses and our eCommerce accounting guide.

I help businesses scale and grow by implementing efficient business infrastructure, processes and systems. My team and I are experts at creating, documenting and implementing processes and procedures in small/medium size companies. We work with companies that want to scale and expand as well as companies that are gearing up for transition. You can reach me at 503.750.0955 or adi@BizSuccessCG.com